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This webpage will not be updated. For information about ongoing activities within CSR and sustainability, please visit Green value creation.
Key concepts within CSR-related research programmes
Environmental Management (EM)
Environmental management is well established both as a research
area and as a strategic area for companies. In recent years
there has also been an increased focus on environmental
assessment of value/supply chains followed by the development of
tools for life cycle assessment of products and services and
presentation of results in environmental product declarations
(EPDs). Hence, environmental management and producer
responsibility along the entire value chain are of great
significance for companies operating in the global market.
Corporate Social Responsibility (CSR)
Businesses in a global economy now face different expectations
regarding the handling of environmental and social
responsibilities for their activities. Companies that are
involved in large international projects are expected to pay due
attention to the environmental and social consequences of their
activities in all locations. Moving production overseas reduces
the possibilities to control the business operations and may
cause certain problems for the company, such as corruption which
leads to a bad reputation. Conflicts may also arise when
companies cooperate with local partners who run their
businesses neglecting generally accepted norms and values.
Companies also have a responsibility related to their products
and the documentation of the impact these products as well as
their production has on the natural environment, the human
health and the society at large along the entire supply chain
for these products. The concepts of CSR and eco-efficiency are
used to establish the basis for the values, challenges and
processes that a firm must take into consideration to minimise
the negative consequences of its activities, while maximising
value creation with respect to the community
and the environment. International consensus and work on these
issues is based on the Global Compact, the Millennium
Development Goals and the Global Reporting Initiative.
CSR and Small & Medium Enterprises (SMEs)
Global Value Chains (GVC)
The value chain comprises of a range of activities, such as
design, marketing and sales, operations, distribution and
service, that firms do to bring a product/service to its
consumers. These activities can be performed within a single
firm or divided among a number of firms within either a single
geographic location or different locations. The global value
chains (GVCs) are value chains in which the mentioned activities
are divided among different firms and spread across a wide range
of geographic locations. The firms must be concerned about
taking responsibilities for a product throughout its life span.
Supply Chain Management (SCM)
Supply Chain Management is about management and coordination of
material, information and monetary flows within and among companies. The
supply chain may include component/raw material
suppliers, manufacturers, distributors/wholesalers, retailers
and customers. Synchronization of operations between them is an important factor
for successful
SCM. Efforts to create sustainable supply chains are placing
increasing focus on products design. Globalization has
made supply chain design and management both more physically and managerially complex.
Sustainable Development
The concept of sustainable development rests on the three pillars of
social, economic and environmental concerns, or the "triple bottom
line". Figure 1 illustrates the progress towards sustainability
mainly addressing the environmental challenges. The horizontal axis
shows the temporal concerns; the vertical axis illustrates the scope
of environmental concern. The different numbered blocks represent
different approaches to environmental consciousness. Block 1
represents environmental engineering with a focus on the
manufacturing process of a product’s life cycle. Block 2, pollution
prevention, also considers the planning phase, while 3,
environmentally conscious design and manufacturing, emphasizes the
entire life cycle of a product. As we see, block 4, Industrial
Ecology, encompasses several products and manufacturers over a long
term perspective, and finally 5, sustainable development, has a
broad perspective concerning the whole society in a long term
perspective that is also multi-generational. The challenge is to
move from the lower left corner towards the upper right corner. This
challenge is especially important within the domain of globalised
production.

Figure 1 - Progress towards sustainability (Fet, 1997, modified
after Bras, 1996)
Sustainable development is the unifying paradigm that sets the
context for CSR research initiatives.
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